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30 Minute Prescription For A Powerful Persuasive Speech That Will Get Your Market To Do What You Want.
Start with a precise idea of your persuasive speech's goal. Your call to action. What do you want your listeners to do as a result of your speech. Consolidate it into a single sentence. Keep this in mind throughout.
Plan a preliminary call to action, specifically asking your target audience to do what you want them to do. Be distinct as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of thinking about your product or services.
Arrange three solid reasons why they should do what you want. Start by 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.
You now know where you want your target market to go and why from your viewpoint.
Now pause and think more mindfully about your crowd. Who are they? Are they the decision makers? Or support staff? Are they capable of making a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will compel the way they hear what you have to say.
You've already determined what you have to say, the intention here is to understand how best to say it, so your target market hears what you have to say. You may rank the significance of your arguments one way, they may another. If there is a distinction, consider re-ranking yours.
Now for each chief point on your list, come up with an anecdote or story to illustrate how or why this would be material to your crowd. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each important point you need to consider how to connect them together. How to transition from one thing to the next.
Lastly, now that you have a sequence of three stories, each of which illustrate one of the key reasons why your audience should act emphatically on your call to action, you need to come up with an opening.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a pertinent question, or making a strong statement designed to grab their notice are just two doable ways of achieving this. The opening should be relatively brief. You want to seize their attentiveness, and give them a quick preliminary view of what you are going to explain them.
You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Rather, remember the stories you are going to share and the transitions you are going to use to advance from one to the next. This will give your persuasive speech a natural march and alleviate you from concern about memorizing exact wording.
Draft your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will vary it trying to transform your ideas into language your audience will hear and appreciate. Do this and your persuasive speech will wow them.
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