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Understanding How To Get On Google Maps Has Superseded The Yellow Pages
Instead of the yellow pages, people go to their computer or their cell phones and search for what ever they require online. If you want to do business with them, you should put yourself on the results page of that search. You actually need to know how to get on Google maps.
Now there are lots of challenges in doing this. Not the least of which is knowing which keywords or inquiry your customer will actually use in their search for you. If you're a plumber and only show up when people search for the term "plumber" you're going to miss people searching for help to fix their "water heater," or "leaky pipes."
Probably the biggest mistake made by less experienced online marketers is a tendency to not spend sufficient time doing keyword research. This is specifically important for national campaigns, but also is good for local businesses as well. Ultimately, when you set up your Google Places listing, you will be able to claim up to five categories for your business.
For some that will be enough, for others it won't begin to take care of the diversity of their product choices. You know your business better than anyone. At times this can be a handicap in terms of identifying the keywords your possible new customer might use to find you. They don't know your business as well and may come up with some pretty roundabout ways of finding you.
There are a number of paid keyword tools that SEO experts will use to help in carrying this out. But I usually use a free tool that Google provides to do keyword research. It sometimes provides useful insights that impress business owners, so I will outline how I use it in a moment. But first I want to make a point about a major distinction about advertising online versus the old yellow pages days.
Yellow page advertising was often a bit costly and while you could possibly get your business listed in various categories doing so also multiplied the charge. As a result many businesses confined their listings to one or two categories at most. There is no need to do so online.
For organic search you can and should have a separate web page for each major product line or category. For Google Places you are allowed to list five categories. Make sure you do your best to utilize all five. This is part of the solution to how to get on Google maps when your prospective buyers search for any of these categories.
If you are a divorce lawyer and that is all that you do, you should pay attention to the major different keywords people might use when they search for a divorce lawyer. If you also do criminal work, or real estate planning, or adoption work, you should choose which five topics are most essential to you and your job.
If you are a plumbing technician as in my prior example you need to think about the major different reasons a new customer might be looking for your services. If sump pump repair is a lucrative portion of your business you may well need to include that over say leaky pipes if they are less profitable or less desired line of business
These are some of the key ideas you need to appreciate when studying how to get on Google maps.
Recommendations On How To Keep Your Focus On The Track Of Your Business
One of the biggest obstacles to overcome when building a profitable business today is staying focused and on track. It is easy to become distracted with information overload. Here is how to plan your work and work your plan.
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Now whatever type of advertising you do to attract new customers, there is hands down one approach that is simply the worst. That's advertising that never gets seen.
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